About Phloreten

Newly innovative THE ORIGINAL BRAZILIAN PHLORETEN is making a breakthrough as the preferred hair smoothening treatment, which eliminates frizz, resulting in healthier, shiny and stronger hair. An advanced chemically engineered technology, infused with Apple Seed Stem Cells which promotes PH Level and Elasticity. An effective treatment battles against signs of aging and protects the hair. Eliminating porosity and promoting hydration (PH) balance level of each fiber of the hair. 

Through the use of advanced bonding technologies, these customizable luxurious treatments actually improve the condition of the hair by protecting your scalp from sun damage. Leaving your hair shinier, healthier and more manageable for a longer period of time. 


To become the Market Leader in the beauty industry.


To deliver high customer satisfaction by rendering excellent service & quality superior products.


The Original Brazilian Phloreten specialized smoothing treatments are the most advanced and authentic in the world. Through the use of breakthrough advanced technologies, these customised smoothing treatments actually improve the condition of the hair by creating a protective protein layer around the hair scalp to eliminate frizz and smooth the cuticle. The end results are more smooth, frizz-free and shiny hair.

What makes our professional smoothing treatments different?

They are the ONLY Specialized Smoothing Treatments that actually improve the health of the hair. With Natural Care & No Damage. Treatment can be customized for desired results to deliver the smoothest result possible or to keep wavy/curls and give frizz-free hair. Major benefit of this treatment is that it is finished at the salon with no "down" time 80 minutes! This means you can leave the salon and immediately wash your hair, exercise, put it in a stylish pony tail or clip without having to wait days to do so. Results last up to 14 weeks.  Leaves hair smooth, shiny, and frizz-free! Our Home Care products ensure longest lasting results


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MSZ Trading DWC L.L.C

Business Center, Dubai World Central, Dubai, UAE

+971 58 290 2209